The Art of Doing



 As Seen in The New York Times

The Art of Doing book cover Camille Sweeney Josh GosfieldBy Camille Sweeney and Josh Gosfield

interviewees-mediumWhat do Alec Baldwin, Yogi Berra, Zappos CEO Tony Hsieh, Martina Navratilova and Laura Linney have in common?

The answers can be found in the fascinating new book, “The Art of Doing: How Superachievers Do What They Do and How They Do It So Well” (Plume) by Camille Sweeney and Josh Gosfield.

The authors went straight to extraordinary people from the arts, business, media, sports as well as iconoclastic achievers, and asked them, “How do you do what you do?” The answers were illuminating, surprising and profoundly inspiring.

 So what really separates the best from the rest? We all know that it takes hard work, dedication for someone to make it to the top of their chosen field. Yet, we also suspect that it takes a little something more—but what? The authors discovered ten important traits that these extraordinary people shared, and show how anyone can become a superachiever—or at least come a little bit closer.


“This is really a perfect book… What’s wonderful about this book is these inspirational interviews about how to keep your focus, follow your dream and your vision, don’t take ‘no’ for an answer, and keep your vision ahead of you ” —NBC Weekend Today

“In their new book ‘The Art of Doing,’ Josh Gosfield and Camille Sweeney show how to go one step further and be a super achiever. They interviewed the masters—people who not only excelled in their field, but actually elevated it to an art form.” —MSNBC

“Reading about those who have mastered their worlds is an entertaining way to eavesdrop on excellence, with the hope that some of it may rub off. ” —The Atlanta Journal-Constitution

“The superachievers in this book divulge the fascinating secrets of their success. ” —Parade Magazine

“What [the authors] discovered is that talent is only the beginning. … It’s what you do with your talent that matters. And that’s really a magical idea because it means success is up to you.” —Forbes

“The authors argue anybody can improve their work habits using some of the strategies detailed in what they call the “crash course in success” laid out in their book ” —Yahoo!’s The Daily Ticker

“There’s a lot of good advice in this book. ” —Smithsonian Magazine

“A fantastic read… There are great lessons on just about anything you are working on.” WDET, The Craig Fahle Show


The New York Times, “The Secret Ingredient for Success” by Camille Sweeney and Josh Gosfield

Forbes, “How To Be A Super-Achiever: The 10 Qualities That Matter” feature article by Jenna Goudreau

Smithsonian: “Why are Superachievers So Successful?” an interview with Camille Sweeney

The Daily Beast/Newsweek “The Art of Doing,” Book Excerpt, “Alec Baldwin & Robert Carlock On How They Made ’30 Rock’ So Funny.”

Fast Company, “The Art of Doing,” Book Excerpt, “How to Create One of the World’s Most Successful Blogs.

Psychology Today, “What Internet Dating Site OkCupid Founders Can Tell us About Finding Love Online,” based on a chapter in “The Art of Doing.”

BoingBoing,”The Art of Doing,” Book Excerpt “How to Grow Killer Weed.”

Huffington Post, “What Makes Laura Linney Act,” based on a chapter in “The Art of Doing.”

Business Insider, “The Most Successful People Are Extremely Hard On Themselves.”

Inc., “3 Secrets of Superachievers

Fast Company “The Art of Doing,” Book Excerpt, “When Failure Is Not An Option, Typical Career Advice Does Not Apply


Forbes Video on The Art of Doing

MSNBC “The Cycle” with Toure, “The Secret Traits of Superachievers.”

Yahoo! “The Daily Ticker” with Lauren Lyster, “How to be a ‘Superachiever’?”

NBC, Weekend Today, Bill Goldstein’s Books: A review of the Art of Doing.

Business Insider Interview, February 26.


Martha Stewart Living “Living at Home” with Betsy Karetnick, SiriusXm, January 23

Veronica Rueckert Show, WPR, Wisconsin Public Radio:“The Art of Doing.”

Deborah Owens Show, WEAA, Baltimore: “How to Do What Achievers Do.”

Craig Fahle Show, WDET, Detroit Public Radio, “What Makes a Superachiever?

Esme Murphy, WCCO, CBS Minnesota, “Achieving and Beyond

Podcasts: Make Shift Happen” “Happy Hour Variety Radio“, Gweek, BlogCast FM, Big Blend Radio.