The Secret Ingredient for Success

What does self-awareness have to do with a restaurant empire? A tennis championship? Or a rock star’s dream?

Secret Ingredient of Success the art of doing

Our story in the Sunday Review of The New York Times, January 2013

What does self-awareness have to do with a restaurant empire? A tennis championship? Or a rock star’s dream?

David Chang’s experience is instructive.

Mr. Chang is an internationally renowned, award-winning Korean-American chef, restaurateur and owner of the Momofuku restaurant group with eight restaurants from Toronto to Sydney, and other thriving enterprises, including bakeries and bars, a PBS TV show, guest spots on HBO’s “Treme” and a foodie magazine, Lucky Peach. He says he worked himself to the bone to realize his dream — to own a humble noodle bar.

He spent years cooking in some of New York City’s best restaurants, apprenticed in different noodle shops in Japan and then, finally, worked 18-hour days in his tiny restaurant, Momofuku Noodle Bar.

Mr. Chang could barely pay himself a salary. He had trouble keeping staff. And he was miserably stressed. Continue reading “The Secret Ingredient for Success”