The Art of Doing

Malcolm Gladwell Wants to Meme You …
and Meme You Hard

Working in a tradition of his own creation—a bestselling blend of science, compelling case studies and meticulous storytelling—author Malcolm Gladwell comes out with his new book “David and Goliath: Underdogs, Misfits and the Art of Battling Giants.”

Malcolm Gladwell

The Goliath of nonfiction Malcolm Gladwell has just released his fifth book, “David and Goliath: Underdogs, Misfits and the Art of Battling Giants” on Oct 1.

Working in a tradition of his own creation—a bestselling blend of science, compelling case studies and meticulous storytelling—Malcolm Gladwell sets out to meme you, and meme you hard. The underdog is stronger than you think. The giant is not so giant. Bigger class size is better. Inexperience equals excellence. Dyslexia is an advantage. Being at the top of a mediocre college beats being at the bottom of an Ivy League school. And so on and so on.

On full display is Gladwell’s enormous talent of pulling together a dizzying array of examples from a dizzying array of fields in this case, sports, oncology, education, psychology, military history, law, finance, civil rights, fine arts and criminal justice. His ability to disseminate whippets of counterintuition leads to mind-popping epiphanies. Ultimately, Gladwell doesn’t just get you to rethink the David and Goliath story, he gets you to rethink all lopsided battles, priming you to scan life for the hidden strengths in weakness and the hidden weaknesses in strength. Continue reading “Malcolm Gladwell Wants to Meme You …
and Meme You Hard”