These Two Hormones Divide Winners from Losers

What our biology primes us for.

Sometimes winning can be as dangerous as losing. Take James Altucher, blogger, podcaster, provocateur and occasional Observer contributor. Rewind to 1998 when Altucher had just sold Reset, his web-design business, for $10 million. With his windfall he set out on a mission to teach the stock market a lesson. His first trade? As he told us, he “poured all of his money” into a software company, the name of which he no longer remembers. But he does remember this: In one hour he made a cool million. That jackpot was proof of Altucher’s genius. And he was primed to keep at it, going mano a mano against the market to make another million dollars every day for the rest of his life.

Read our story on the science of winning and losing in our new column The Business of Everything at The New York Observer.

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