The Art of Doing is Going Back to SXSW, March 2014

We all love to read books on success. We even wrote one, “The Art of Doing: How Superachievers Do What They Do and How They Do It So Well.” What we found about the successful people that we interviewed—superachievers in the arts, business, media and tech—is that they failed and failed often. And those failures were key to their success.

Sxsw failure talk vote pitch South by southwast

You voted, we got in! Join us for our talk on “Failure: The Hidden Side of Success” at SXSW Interactive 2014 March 7th—11th Austin, TX

We all love to read books on success. We even wrote one. What we found about the successful people that we interviewed—superachievers in the arts, business, media and tech—is that they failed and failed often. And those failures were key to their success.

But embracing failure isn’t always easy.

From the fear of failure that stops you from even trying, to the collapse of will when you don’t achieve the immediate success you’d imagined, cognitive attitudes to failure can destroy your ability to pursue you goals. The good news? If, like highly successful people, you perceive your setbacks as opportunities for self-education and motivation instead of events that will permanently derail you, you may surprise yourself with how far you can go.

Read Forbes Story here about our Art of Doing book talk at SXSW ’13.

To check out how this photo was taken, go here.

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