The Art of Doing

This is What FAILURE Looks Like

My Startup Has 30 Days to Live, a raw, uncensored look at a startup going down told by a guy who takes responsibility for everything that’s gone wrong.

failure the art of doing

A raw, uncensored look at a startup, going down, told by a guy who takes responsibility for everything that went wrong.

In the research for our book the superacheivers we spoke to told of us past failures. What set them apart was their honesty about how they had contributed to their own failures. Because they challenged their beliefs, they were able to reinvent themselves and find entirely new ways of approaching their work. (Which we wrote about here.)

On the Tumblr blog, My Startup Has 30 Days to Live by an anonymous author about an unknown company, we are witnesses to a moment of real-time failure. What strikes us is the author’s brutal honesty about what has gone wrong. He is in the throes of defeat so he doesn’t yet have any answers about how to reconfigure his strategies—but based on how important we found that self-assesment is to success we would guess that he has a good shot at eventually sorting out what went wrong and figuring out how to do it differently the next time.

Subtitled “In 30 Days My Startup Will Be Dead,” the fascinating blog post recounts the rise and fall of a startup. It begins as most startups do. Continue reading “This is What FAILURE Looks Like”