We spoke with Mark Frauenfelder, Boing Boing co-founder, DIY-Maker proponent and all-around pathologically curious Man about the Internet for his Gweek podcast about our book, secrets of success, what makes Sergio Corbucci‘s original “Django” so good and judgmental parents (as analyzed by Katie Roiphe) so bad, Josh’s fine art projects Gigi Gaston and Fathom Butterfly, Camille’s favorite movie of the last year “All About My Wife,” and a whole lot more.
Frauenfelder, who we interviewed for our book in a chapter “How to Create One of the World’s Most Popular Blogs,” told us that one of the principles he applies to all of his work is to: Appeal to the Novelty Gene. He told us:
“They say that there is a novelty-seeking gene. It causes people (like me!) to crave excitement, and to want constant hits of surprising things that don’t fit the conventional model of the way the world works….Ninety-nine percent of what’s out there is crap. Our job is to put in the hard work to find that 1 percent that’s fascinating because a lot of our community has the novelty-seeking gene, too.”
You can listen to our conversation on Gweek 087 here.