Get creative with the act of gift giving
American adults will spend on average nearly $800 on gifts this holiday season according to the Gallup poll. That’s a decent chunk of change that we shell out in cash or put on our credit cards to express our affection, gratitude or commitment to our loved ones, friends and co-workers. But in this era of technological disruption and entrepreneurial innovation why has the act of gift giving changed so little?
We might not always think of it this way, but most gifts in a market economy such as ours, are economic exchanges. Say you walk into a store or go online and find the perfect Marc Jacobs bag. And then you pay for the bag. Now you own it. And then–Happy Birthday! or Merry Christmas!–the act of giving the bag, properly wrapped and carded, transfers the ownership of the gift from you to the giftee.
But is that all there is? Why not get creative with the act of gift giving instead of devoting all of our cognitive energy to choosing between the reindeer sweater and the iTunes gift card? Continue reading