Inside the Mind of Mark Frauenfelder:
A Blogger’s Word Cloud

A Word Cloud based on our interview with Mark Frauenfelder, co-founder and co-editor of BoingBoing, the iconoclastic blog, for a chapter in our book on “How to Create One of the World’s Most Popular Blogs.”

Markj Frauenfelder Boing Boing The Art of Doing Blog Blogger

Frequency is the currency of a word cloud. The more a word is repeated, the larger it appears in the cloud. Click here to see the interactive version.

This word cloud is based on our interview with Mark Frauenfelder, co-founder and co-editor of one of our favorite blogs (for a chapter in our book on “How to Create One of the World’s Most Popular Blogs). Frauenfelder’s iconoclastic BoingBoing (whose motto is Brain Candy for Happy Mutants) has been firing out a melange of digital innovation, DIY creations and wacked-out art for a decade and a half. (Already in blog years, several life cycles long.) What we see in Frauenfelder’s word cloud is his focus is not on market share, metrics or SEO, but on building a community of people by writing interesting and amazing posts rooted in real life that will connect with the reader.

Simply put, as Frauenfelder told us:

“The Internet is a connection machine.”

BoingBoing has resisted the urge to sell out to any corporate entity looking to buy some online cred. Instead, Frauenfelder, and his increasing band of BoingBoing coeditors, keep true to his original mission to:

“Make the blog that doesn’t exist yet, but that you’d want to read.”

Good advice for any blogger.

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